The branding and marketing course is divided into two parts. In the first part of 
the course we go through the strategic steps of building a brand successfully, from 
the foundation of the brand core to positioning the brand in the market to 
determining all the brand requirements that we then use to build the visual 
identity of the brand, from the logo to the fonts, Colors, and visual 
communication elements to use in all brand applications, including advertising 
and campaigns. The combined efforts can by summarized into a brands guideline 
booklet. In the marketing segment of the course we use the brand we built as an 
example to apply digital marketing basics through building social media pages, 
learning content strategies, content plan, content marketing, and building paid 
ad campaigns professionally. By the end of the course the student will be familiar 
with the workflow of strategic brand building, from planning to visuals to applying 
digital marketing techniques that are the best fit for their type and 
stage of business.