The branding and marketing course is divided into two parts. In the first part of
the course we go through the strategic steps of building a brand successfully,
from the foundation of the brand core to positioning the brand in the market to
determining all the brand requirements that we then use to build the visual
identity of the brand, from the logo to the fonts, Colors, and visual
communication elements to use in all brand applications, including advertising
and campaigns. The combined efforts can by summarized into a brands
guideline booklet. In the marketing segment of the course we use the brand we
built as an example to apply digital marketing basics through building social
media pages, learning content strategies, content plan, content marketing, and
building paid ad campaigns professionally. By the end of the course the student
will be familiar with the workflow of strategic brand building, from planning to
visuals to applying digital marketing techniques that are the best fit for their
type and stage of business.