The Jewelry Business Course provides a full-spectrum understanding of what it takes to 
create, launch, and manage a successful jewelry brand. Students are introduced to the 
jewelry industry, gaining insight into its history, current market trends, and key players. 
The course emphasizes the importance of a clear brand identity, guiding students through 
the process of developing a brand that reflects their unique vision while appealing to a 
defined audience. Practical skills are covered, such as conducting market research, 
analyzing competitors, and setting pricing based on materials, production costs, and 
market positioning. Students explore strategies for promoting their jewelry through 
digital channels, learning how to leverage social media, online stores, and customer 
engagement techniques to build brand loyalty and drive sales. The business management 
side of the course includes financial planning, inventory management, and budgeting, 
ensuring that students understand the essentials of profitable operations. Additionally, 
the course highlights ethical considerations like sustainable sourcing and intellectual 
property, preparing students to make responsible choices in their business. This blend of 
creative and operational insights gives students the tools to turn their jewelry concepts 
into thriving businesses.